Workshop: The Buyer Friction workout

Do you want to give the new year a booster? Keep on reading!

Do you want more people to buy your services and products? Then join this buyer friction workout lead by Stefaan. He is customer experience coach at GrowthUp. A Belgian start-up on a mission to make marketing frictionless. Marketing has its purpose to generate business. Make people buy. But we underestimate or overestimate what really stands in the way.

It is not branding, but friction. People are looking for easiness and energy has become now the most important cost. So how to build an easy customer experience in your marketing?

Stefaan will flip your coin and make you aware of how many friction there is, even in your marketing. Based upon behavioral science and his extensive marketing experience of 60+ leading brands, he will share 5 most common causes of buyer friction. And how to overcome. Inspiring stories and research cases. Easy to use techniques. Join this great workout. After this workout, you will have your own pair of friction glasses.

When: Tuesday January 19th – 4:00PM till 6:00PM
Where: online, via Zoom





19 Jan. – 19 Jan.

16:00 – 18:00


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