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Not even a week after I finished my college degree I walked into the Chamber of Commerce to apply for my own company. I had no experience with entrepreneurship, I didn’t know anybody that had their own company, and to be honest, I didn’t really have a plan. The degree in my pocket said: sport & performance psychology, MSc. This is not a field where you find job openings left and right. My thought at this point was, if it doesn’t exist, create it yourself.

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When you first start your own business, you open up worlds you previously didn’t even know existed — do you know what social proof is and if you need to apply this tactic? What do you have to consider when you start a business, which pitfalls can you avoid and which topics need emphasis?

When you first start your own business, you open up worlds you previously didn’t even know existed — do you know what social proof is and if you need to apply this tactic? What do you have to consider when you start a business, which pitfalls can you avoid and which topics need emphasis?